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Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
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  • 2014Life satisfaction and support for tourism development539 cited
  • 2006Marketing Models of Service and Relationships507 cited
  • 2007Why “service”?446 cited
  • 2007The effects of brand credibility on customer loyalty429 cited
  • 2010Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation389 cited
  • 2003E-service380 cited

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  • 2019The future of marketing379 cited
  • 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin367 cited