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ArticleKnowledge Management in Marketing

Bodo B. Schlegelmilch2002

Article2002

Knowledge Management in Marketing

Bodo B. Schlegelmilch · Elfriede Penz

42 citations·0/0 files stored·The Marketing Review

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Innovation and Knowledge Management Marketing and Advertising Strategies Competitive and Knowledge Intelligence

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2008Tapping tacit local knowledge in emerging markets – the Toyota way 2021Building dynamic capabilities for international marketing knowledge management 2009Marketing and the structuration of organizational learning 2004Knowledge management: Taxis Parisiens case study 2007Culturally distinctive manifestations in international knowledge management: a historical perspective 2014Review of Soft Skills Within Knowledge Management 2022Internal market knowledge sharing in medium-high-tech manufacturing company 2005Formalisierung qualitativer internationaler Marketingforschung — Grundsätze und Anwendungsfall

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Year2002

Typearticle

Published2002-09-01

VenueThe Marketing Review

ISSN-L1469-347X

Languageen

Citations42

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1362/146934702321477208

openalex_workW2019757889

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