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Experience marketing: a review and reassessment
0 references·16 citing·52 second hopsampled
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  • 2019YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise556 cited
  • 2017The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda391 cited
  • 2017Customer experience – a review and research agenda377 cited
  • 2020Customer experience in tourism: A review of definitions, components, and measurements362 cited
  • 2012Making sense of higher education: students as consumers and the value of the university experience352 cited
  • 2020Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences293 cited
  • 2017Selling Pain to the Saturated Self283 cited
  • 2013Electronic sports: A new marketing landscape of the experience economy269 cited
  • 2018On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels263 cited
  • 2016A critical review of research on customer experience management219 cited
  • 2016The customer engagement ecosystem215 cited
  • 2016Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars190 cited
  • 2013Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry189 cited

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  • 2022How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness?172 cited
  • 2020The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists169 cited
  • 2017Understanding usage of Internet of Things (IOT) systems in China148 cited