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Gender Differences in Service Quality Expectations in the Fast Food Industry

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References

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1993Expectations, Performance Evaluation, and Consumers' Perceptions of Quality1,652 cited
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1981Marketing Strategies and Organizational Structures for Service Firms763 cited
1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
2007A Social Psychology of Knowledge627 cited
1990The interplay of affect and cognition in attitude formation and change.589 cited

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1979Attitude organization and the attitude-behavior relationship.363 cited

1997Ethical Differences Between Men and Women in The Sales Profession347 cited

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