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Mood-Driven Distortion of Product Information · Study

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ArticleMood-Driven Distortion of Product Information

Margaret G. Meloy2000

Article2000

Mood-Driven Distortion of Product Information

Margaret G. Meloy

106 citations·0/0 files stored·Journal of Consumer Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.1994Individual differences in need for cognitive closure.1996Motivated closing of the mind: "Seizing" and "freezing."1979Judgment of contingency in depressed and nondepressed students: Sadder but wiser?1978Affect, accessibility of material in memory, and behavior: A cognitive loop?1965Conflict, Decision and Dissonance

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2003Attitude and affect: new frontiers of research in the 21st century 2017Emotional State and Market Behavior 2006MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion 2003The influence of gender on mood effects in advertising 2019Effects of Lighting Quality on Working Efficiency of Workers in Office Building in Tanzania 2003Attitude and satisfaction in a traditional food product

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Year2000

Typearticle

Published2000-12-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations106

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1086/317589

openalex_workW2019901672

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2017Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

2022Emotions and stock market anomalies: A systematic review