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Second-by-Second Analysis of Advertising Exposure in TV Pods
9 references·3 citing·52 second hop
Second-by-Second Analysis of Advertising Exposure in TV Pods (2013)Second-by-Second Analysis of Advertising …Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data (2010)Predictors of the Gap Between…Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing (2010)Moment-to-Moment Optimal Bran…Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials (2009)Primacy effect or recency eff…Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing (2008)Biometric and eye-tracking in…Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl (2003)Evaluating the Significance o…Zapping Behavior during Commercial Breaks (2001)Zapping Behavior during Comme…To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials (1998)To Zap or Not to Zap: A Study…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Correlating lead‐in show ratings with local television news ratings (1987)Correlating lead‐in show rati…Commercial audience retention of television programs: measurement and prediction (2021)Commercial audience retention…What 80 Years of Study Means For the Future of Advertising Research (2016)What 80 Years of Study Means …Spot Length and Unaided Recall in Television (2016)Spot Length and Unaided Recal…Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. 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(1971)Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Factors Affecting Online Advertising Recall: A Study of Students (2003)Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2014)“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media (2020)Eye movements in reading and information processing: 20 years of research. (1998)The Limited Capacity Model of Mediated Message Processing (2000)Dynamic Ideal Point Estimation via Markov Chain Monte Carlo for the U.S. Supreme Court, 1953–1999 (2002)Emotion-Induced Engagement in Internet Video Advertisements (2011)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Influencer Marketing Effectiveness (2022)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)ARE UNCLICKED ADS WASTED? 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this work references cited by second hop

References

  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 2010Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing164 cited
  • 1998To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials116 cited
  • 2009Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials85 cited
  • 2001Zapping Behavior during Commercial Breaks85 cited
  • 2010Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data49 cited
  • 2008Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing40 cited
  • 2003Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl37 cited
  • 1987Correlating lead‐in show ratings with local television news ratings30 cited

Cited by

  • 2016Spot Length and Unaided Recall in Television14 cited
  • 2016What 80 Years of Study Means For the Future of Advertising Research10 cited
  • 2021Commercial audience retention of television programs: measurement and prediction8 cited

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