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Managing customer preferences in a multi‐channel environment using Web services
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References

  • 1995Scenario planning: a tool for strategic thinking1,553 cited

Cited by

  • 2008What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?54 cited
  • 2017The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing49 cited
  • 2007Determinants of Customer Satisfaction in a Multi-Channel B2B Environment44 cited
  • 2018Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research43 cited
  • 2015Retail shopper marketing: the future of promotional flyers34 cited
  • 2018The key role played by intermediaries in the retail insurance distribution33 cited
  • 2021Art Galleries in Transformation: Is COVID-19 Driving Digitisation?32 cited
  • 2021From channel integration to platform integration: Capabilities required in hospitality29 cited
  • 2015An agent-based simulation of customer multi-channel choice behavior26 cited
  • 2016Implementing Omnichannel Strategies The Success Factor of Agile Processes24 cited
  • 2014Human-Computer vs. Consumer-Store Interaction in a Multichannel Retail Environment: Some Multidisciplinary Research Directions18 cited
  • 2013Multi-channel management: an exploratory study of current practices15 cited
  • 2015Sustainable Marketing

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8 cited
  • 2008Collecting Consumer Behavior Data with WLAN7 cited