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Understanding what drives the purchase decision in pension and investment products · Study

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ArticleUnderstanding what drives the purchase decision in pension and investment products

Orla Gough2009

Article2009

Understanding what drives the purchase decision in pension and investment products

Orla Gough · Mohamed Nurullah

29 citations·0/0 files stored·Journal of Financial Services Marketing

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Financial Literacy, Pension, Retirement Analysis Consumer Behavior and Marketing Influence Financial Literacy and Behavior

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1997Focus Groups as Qualitative Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1998Focus Groups as Qualitative Research 1998The Focus Group Guidebook 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

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2019The impact of cognitive style, consumer demographics and cultural values on the acceptance of Islamic insurance products among American consumers

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Year2009

Typearticle

Published2009-08-24

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations29

Files0 public / 0

ShelfFinancial Literacy, Pension, Retirement Analysis

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doi10.1057/fsm.2009.14

openalex_workW2020056535

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