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Are Iranian consumers poised to “buy American” in a hostile bilateral environment?

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References

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2004Examining the animosity model in a country with a high level of foreign trade389 cited

2007Consumer animosity: a literature review and a reconsideration of its measurement365 cited

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2011Ethnocentrism among Iranian Consumer with Different Consumption Habits18 cited
2024Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus16 cited
2022Interplay of consumer animosity and product country image in consumers’ purchase decisions15 cited
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2013Young Consumers’ Attitudes toward American products14 cited
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