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• 2012Hybrid Strategy: A New Strategy for Competitive Advantage70 cited
• 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
• 2001Competitive strategy types in the UK independent retail sector43 cited
• 1991DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION39 cited
• 1996Defining your business using product-customer matrices37 cited
• 2006Delivering customer services online: identifying best practices of medium‐sized enterprises33 cited
• 2007Levels of strategy and performance in UK small retail businesses31 cited
• 2009Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing24 cited
• 1991Can you reduce your package size without damaging sales?23 cited
• 2011Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications20 cited
• 2006Retailing establishments: A competitive analysis of commercial formats from the consumers’ profiles and perceptions16 cited
• 2011Identification of key positioning factors in the retail sector: A conjoint analysis approach7 cited
• 2003A user-support data framework for internet retailing5 cited