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Predictors of equity in relationships between financial services providers and retail customers

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References

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930 cited

1989The Relationship Closeness Inventory: Assessing the closeness of interpersonal relationships.901 cited

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2014Relationship Marketing and Customer Loyalty: Do Customer Satisfaction and Customer Trust Really Serve as Intervening Variables?79 cited
2002Determinants of SME owners’ satisfaction with their banking relationships: a Canadian study74 cited
2010Bankers perceptions of electronic banking in Pakistan72 cited
2020Examining the effect of customers’ perception of bank marketing communication on customer loyalty70 cited
2011Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management68 cited
2003Banker-Customer Interactions in Financial Services65 cited
1998The challenge of relationships in services - a New Zealand study64 cited
2004Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology62 cited