New product development for mass customization: a systematic review

Diego Castro Fettermann · Márcia Elisa Soares Echeveste

35 citations0/0 files storedProduction & Manufacturing Research

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Product Development and Customization Business Strategies and Innovation Service and Product Innovation

Abstract

The incorporation of tools into New Product Development (NPD) process tends to contribute to the implementation of Mass Customization strategy in companies. Different knowledge areas – such as marketing, design and engineering – offer tools for different stages of product development. The specificity of those tools makes their selection and application to NPD process difficult. This paper aims at carrying out a literature review of applicable tools in respect to the NPD aimed at MC promotion. It also aims at identifying, according to its objective, its localization and application to NPD process. By means of a systematic review, 39 tools for NPD were identified. The results present bibliometrics on the tools, identify four tool clusters according to their contributions to product development, and also identify opportunities for research about the theme.

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References

1985The Analytic Hierarchy Process 1999Mass customization: The new frontier in business competition 2001Product Development Decisions: A Review of the Literature 1997PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices 2001Mass customization: Literature review and research directions 2005Lessons from innovation empirical studies in the manufacturing sector: A systematic review of the literature from 1993–2003 1994A model-based method for organizing tasks in product development 1998The four faces of mass customization.

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