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Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions
16 references·5 citing·44 second hop
Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions (2015)Polish final purchasers’ expectations tow…PRODUCT DESIGN AND DEVELOPMENT (2018)PRODUCT DESIGN AND DEVELOPMENTThe Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Implementing the Marketing Co…Environmental strategies and green product development: an overview on sustainability‐driven companies (2009)Environmental strategies and …Preference for green packaging in consumer product choices – Do consumers care? (2008)Preference for green packagin…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” (2006)Brand community of convenienc…Packaging and purchase decisions (2004)Packaging and purchase decisi…Tribal marketing (2002)Tribal marketingThe relationship between customer loyalty and customer satisfaction (2001)The relationship between cust…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…Brand Community (2001)Brand CommunityExamining the Market Potential for Smart Intelligent Packaging: A Focus on Italian Consumers (2024)Examining the Market Potentia…An analysis of perfume packaging designs on consumer’s cognitive and emotional behavior using eye gaze tracking (2024)An analysis of perfume packag…The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia (2018)The Influence of Brand Image,…EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT (2018)EFFECTS OF PRODUCT QUALITY, P…The effects of packaging localisation of Western brands in non-Western emerging markets (2017)The effects of packaging loca…How Advertising Works: What Do We Really Know? 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References

  • 2007Confirmatory factor analysis for applied research15,614 cited
  • 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
  • 2001Brand Community3,994 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2001The relationship between customer loyalty and customer satisfaction1,290 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2002Tribal marketing889 cited
  • 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2009Environmental strategies and green product development: an overview on sustainability‐driven companies590 cited
  • 2004Packaging and purchase decisions563 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 2008Preference for green packaging in consumer product choices – Do consumers care?466 cited

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  • 2009Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge406 cited
  • Cited by

    • 2018EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT21 cited
    • 2017The effects of packaging localisation of Western brands in non-Western emerging markets18 cited
    • 2018The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia15 cited
    • 2024An analysis of perfume packaging designs on consumer’s cognitive and emotional behavior using eye gaze tracking13 cited
    • 2024Examining the Market Potential for Smart Intelligent Packaging: A Focus on Italian Consumers11 cited