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Product line extensions: causes and effects
16 references·1 citing·45 second hop
Product line extensions: causes and effects (2007)Product line extensions: causes and effec…Success factors of line extensions of fast‐moving consumer goods (1999)Success factors of line exten…Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes (1999)Product Proliferation: An Emp…Seasonal Marketing and Timing New Product Introductions (1998)Seasonal Marketing and Timing…Product line extensions and competitive market interactions: An empirical analysis (1998)Product line extensions and c…Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game (1998)Competitive Dynamics and the …Extend profits, not product lines (1995)Extend profits, not product l…Extend Profits, Not Product Lines (1994)Extend Profits, Not Product L…The Economics of Product Variety: A Survey (1990)The Economics of Product Vari…Broader Product Line: A Necessity to Achieve Success? (1990)Broader Product Line: A Neces…Optimal Entry Timing for a Product Line Extension (1989)Optimal Entry Timing for a Pr…Business Cycles and the Relationship between Concentration and Price-Cost Margins (1986)Business Cycles and the Relat…A Supergame-Theoretic Model of Price Wars during Booms (1986)A Supergame-Theoretic Model o…Market Segmentation, Self-Selection, and Product Line Design (1984)Market Segmentation, Self-Sel…Product Line Rivalry (1982)Product Line RivalryMonopolistic Competition with Outside Goods (1979)Monopolistic Competition with…Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Entry Deterrence in the Ready…Effect of core and peripheral product line extensions on overall product line revenue (2020)Effect of core and peripheral…Industrial Market Structure and Economic Performance. (1971)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity (1983)Relevance Lost: The Rise and Fall of Management Accounting (1987)Manufacturing Flexibility: A Strategic Perspective (1993)A definition of theory: research guidelines for different theory‐building research methods in operations management (1998)Variations in R&D Investments of Family and Nonfamily Firms: Behavioral Agency and Myopic Loss Aversion Perspectives (2012)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Consumer Preference Formation and Pioneering Advantage (1989)Games and information: An introduction to game theory (1991)MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures (2000)Modeling Movie Life Cycles and Market Share (2005)The Effect of Superstar Software on Hardware Sales in System Markets (2009)Barriers to New Competition (1956)Specification Tests in Econometrics (1978)Chapter 16 Inter-industry studies of structure and performance (1989)The Impact of Cyclical Demand Movements on Collusive Behavior (1991)Investment-Specific Technical Change in the United States (1947–2000): Measurement and Macroeconomic Consequences (2002)Stability in Competition (1990)Can Relationship Banking Survive Competition? (2000)Micro-Foundations of Urban Agglomeration Economies (2003)Distance, Lending Relationships, and Competition (2005)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Issues and Advances in Segmentation Research (1978)Monopoly and product quality (1978)Market Segmentation and Product Technology Selection for Remanufacturable Products (2005)The Effect of Competition on Recovery Strategies (2006)Sticky Prices in the United States (1982)Noncooperative Collusion under Imperfect Price Information (1984)Foreign aid and rent-seeking (2000)The Central Role of Entrepreneurs in Transition Economies (2002)Oil and the Macroeconomy Since the 1970s (2004)An Economic Theory of Democracy. (1958)When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry (2006)Brand Portfolio Strategy and Firm Performance (2008)Resource allocation strategy for innovation portfolio management (2013)The machine that changed the world (1992)The Market Evolution and Sales Takeoff of Product Innovations (2002)Machine learning demand forecasting and supply chain performance (2020)Multiproduct Quality Competition:Fighting Brands and Product Line Pruning (2003)Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance (2012)Upstream supply chain visibility and complexity effect on focal company’s sustainable performance: Indian manufacturers’ perspective (2017)
this work references cited by second hop

References

  • 1979Monopolistic Competition with Outside Goods2,991 cited
  • 1986A Supergame-Theoretic Model of Price Wars during Booms1,177 cited
  • 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
  • 1990The Economics of Product Variety: A Survey719 cited
  • 1984Market Segmentation, Self-Selection, and Product Line Design703 cited
  • 1990Broader Product Line: A Necessity to Achieve Success?551 cited
  • 1986Business Cycles and the Relationship between Concentration and Price-Cost Margins547 cited
  • 1999Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes362 cited
  • 1998Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game277 cited
  • 1995Extend profits, not product lines234 cited
  • 1982Product Line Rivalry231 cited
  • 1998Seasonal Marketing and Timing New Product Introductions195 cited
  • 1989Optimal Entry Timing for a Product Line Extension195 cited
  • 1998Product line extensions and competitive market interactions: An empirical analysis141 cited
  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited

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  • 1994Extend Profits, Not Product Lines121 cited
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    • 2020Effect of core and peripheral product line extensions on overall product line revenue9 cited