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Asian Females in an Advertising Context: Exploring Skin Tone Tension
16 references·2 citing·34 second hop
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this work references cited by second hop

References

  • 1953Field Theory in Social Science5,190 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1951Client-Centered Therapy: Its Current Practice, Implications and Theory2,415 cited
  • 1952Field Theory in Social Science2,272 cited
  • 1952Client-centered therapy; its current practice, implications, and theory.2,110 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories1,142 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories571 cited
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  • 1974Self Concept, Ideal Self Concept, and Consumer Purchase Intentions380 cited
  • 1999Can't Buy My Love: How Advertising Changes the Way We Think and Feel359 cited
  • 2008Yearning for Lightness354 cited
  • 2006I, me, and mine—how products become consumers' extended selves250 cited

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  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
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    • 2017Body Image and Race on Gay Male-Targeted Blogs17 cited
    • 2022Dark side of skin‐lightening products: Social responsibility of advertisers10 cited