Co‐creating logistics value: a service‐dominant logic perspective

Atefeh Yazdanparast · Ila Manuj · Stephen M. Swartz

169 citations0/0 files storedThe International Journal of Logistics Management

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Service and Product Innovation Sustainable Supply Chain Management Outsourcing and Supply Chain Management

Abstract

Purpose The purpose of this study is to explore logistics service value through the theoretical lens of service‐dominant (S‐D) logic with a focus on the creation of logistics value jointly by the provider and the customer. Design/methodology/approach A cross‐disciplinary literature review including supply chain management, logistics, marketing, and strategy is conducted to integrate existing knowledge on value of service and antecedents and consequences of value creation in a process framework for co‐creation of value in a logistics context. This framework is grounded in the S‐D logic perspective and supported by transaction cost analysis (TCA), resource‐based view (RBV) and knowledge‐based view (KBV) of the firm. Findings The process of co‐creation of value in a logistics context has three phases: learning, innovation and execution, and outcomes. These phases and their key elements are integrated into a comprehensive framework of co‐creation of logistics service value. A total of 12 propositions are offered to describe the process for achieving competitive advantage through co‐creation of logistics service value. Research limitations/implications The proposed framework adds to the current knowledge on logistics service value by exploring the concept from the S‐D logic perspective and suggests guidelines for managers on developing a process for co‐creation of logistics service value that leads to competitive advantage and enhanced customer satisfaction. Follow‐on qualitative research such as grounded theory is needed to emerge a theory grounded in empirical data that explicates how the co‐creation of value can occur. Originality/value This study is novel in that it applies the S‐D logic perspective in a logistics context. This research leverages existing knowledge through a deeper understanding of the concept of logistics service value and use of well‐accepted theoretical perspectives such as TCA, RBV, and KBV.

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References

1991Firm Resources and Sustained Competitive Advantage 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1998Basics of qualitative research : techniques and procedures for developing grounded theory 2004Firm resources and sustained competitive advantage 1990Absorptive Capacity: A New Perspective on Learning and Innovation 1937The Nature of the Firm 1985A Conceptual Model of Service Quality and Its Implications for Future Research 1991The fifth discipline, the art and practice of the learning organization

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