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Branding China: The Ultimate Challenge in Reputation Management? · Study

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ArticleBranding China: The Ultimate Challenge in Reputation Management?

Theresa Loo2006

Article2006

Branding China: The Ultimate Challenge in Reputation Management?

Theresa Loo · Gary Davies

115 citations·0/0 files stored·Corporate Reputation Review

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European Cultural and National Identity Diverse Aspects of Tourism Research Corporate Identity and Reputation

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References

2002Country as brand, product, and beyond: A place marketing and brand management perspective 1999A review and meta-analysis of country-of-origin research 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects 1988Country-of-Origin Effects for Uni-National and Bi-National Products 1995A Meta-Analysis of Country-of-Origin Effects 1993The Political Logic of Economic Reform in China 2002Country equity and country branding: Problems and prospects

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2014Impact of Country of Origin on Indian Consumers-study of Chinese Brands 2019Factores determinantes de la reputación gubernamental: una ponderación a través del algoritmo de Saaty

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Year2006

Typearticle

Published2006-09-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations115

Files0 public / 0

ShelfEuropean Cultural and National Identity

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doi10.1057/palgrave.crr.1550025

openalex_workW2020751763

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