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George Washington Hill and the “Reach for a Lucky … ” campaign
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References

  • 1985Advertising the American Dream1,298 cited
  • 1984Advertising, the uneasy persuasion419 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 2000The History and Development of Advertising303 cited
  • 1983The making of modern advertising288 cited
  • 2005Periodization in Marketing History184 cited
  • 2023Advertising the American Dream177 cited
  • 1999The Father of Spin: Edward L. Bernays and the Birth of Public Relations172 cited
  • 1966Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays69 cited
  • 1965Biography of an idea : memoirs of public relations counsel62 cited
  • 1951The American Cigarette Industry: A Study in Economic Analysis and Public Policy42 cited
  • 1959The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did26 cited
  • 1984The image-makers : power and persuasion on Madison Avenue25 cited
  • 1960Taken at the flood : the story of Albert D. Lasker23 cited
  • 1958The responsibilities of American advertising : private control and public influence, 1920-194020 cited

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