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Corporate Banking: Services and Relationships

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References

1984International marketing and purchasing of industrial goods800 cited
1983Multinational Financial Management.486 cited
1989Doing deals: investment banks at work363 cited
1980The Marketing of Services363 cited
1985Marketing investments and market investments in industrial networks234 cited
1984The Social dynamics of financial markets175 cited
1989Financial intermediation145 cited
1984Multinational Financial Management94 cited
1987Marketing Bank Services to Corporate Customers: The Importance of Relationships87 cited
1987Asset and Liability Management by Banks57 cited

Cited by

2005“Stress” in business relationships: a study on corporate bank services34 cited
1994Long-term financial contracts in the bank-orientated financial system25 cited
1997European corporate customers’ choice of domestic cash management banks24 cited
2008THE IMPORTANCE OF SOCIAL BONDS FOR COMMUNICATION AND TRUST IN MARKETING RELATIONSHIPS IN PROFESSIONAL SERVICES22 cited
2008Determinants of the speed of elimination decision making in financial services10 cited

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