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Marketing investments and market investments in industrial networks · Study

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ArticleMarketing investments and market investments in industrial networks

Jan Johanson1985

Article1985

Marketing investments and market investments in industrial networks

Jan Johanson · Lars‐Gunnar Mattsson

234 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Innovation and Knowledge Management Consumer Market Behavior and Pricing

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References

1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1984International marketing and purchasing of industrial goods

Cited by

2006Multiple versions of markets: Multiplicity and performativity in market practice 2007Markets, market-making and marketing 2007Internationalising in small, incremental or larger steps?1997Towards a paradigm shift in marketing? An examination of current marketing practices 1990Networking and Small Firms 1997Understanding contemporary marketing: Development of a classification scheme 1999Learning in Networks 1995Social relationships and business networks: The case of Western companies in China

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Details

Year1985

Typearticle

Published1985-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations234

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0167-8116(85)90011-4

openalex_workW2071820097

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