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Marketing investments and market investments in industrial networks
3 references·16 citing·40 second hop
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1984International marketing and purchasing of industrial goods800 cited

Cited by

  • 2006Multiple versions of markets: Multiplicity and performativity in market practice489 cited
  • 2007Markets, market-making and marketing390 cited
  • 2007Internationalising in small, incremental or larger steps?359 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 1990Networking and Small Firms301 cited
  • 1997Understanding contemporary marketing: Development of a classification scheme293 cited
  • 1999Learning in Networks282 cited
  • 1995Social relationships and business networks: The case of Western companies in China274 cited
  • 2006No business is an island: The network concept of business strategy254 cited
  • 1992Technological interweavement: a means of achieving innovation success240 cited
  • 2010Markets as networks: implications for strategy-making232 cited
  • 1987Stability and change in network relationships226 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1997“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research218 cited
  • 2000Beyond relationship marketing: technologicalship marketing214 cited
  • 2000International relationship marketing ‐ The importance of psychic distance195 cited
  • 1998A relationship marketing approach to guanxi187 cited