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Marketing Decision-Information Systems: An Emerging View
5 references·16 citing·51 second hop
Marketing Decision-Information Systems: An Emerging View (1970)Marketing Decision-Information Systems: A…A Media Planning Calculus (1969)A Media Planning CalculusThe Consensus of Subjective Probability Distributions (1968)The Consensus of Subjective P…The Quantification of Judgment: Some Methodological Suggestions (1967)The Quantification of Judgmen…Management Misinformation Systems (1967)Management Misinformation Sys…A Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…Competitive intelligence in Tunisian companies (2010)Competitive intelligence in T…A Framework for Enhancing Competitive Intelligence Capabilities using Decision Support System based on Web Mining Techniques (2009)A Framework for Enhancing Com…Competitive intelligence: construct exploration, validation and equivalence (2008)Competitive intelligence: con…Competitive intelligence practices of South African and Belgian exporters (2005)Competitive intelligence prac…A decision‐support system for business‐to‐business marketing (2005)A decision‐support system for…Competitive intelligence practices: A South African study (2002)Competitive intelligence prac…Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 (2001)Marketing information systems…A contingency model of marketing information (1998)A contingency model of market…Marketing information systems in the top U.S. companies: A longitudinal analysis (1995)Marketing information systems…The inertial impact of culture on IT implementation (1994)The inertial impact of cultur…Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)Marketing Information Systems…Implications of the competing values framework for management information systems (1993)Implications of the competing…Competitor technology intelligence in German companies (1991)Competitor technology intelli…Capability Criteria for Marketing Decision Support Systems (1986)Capability Criteria for Marke…Marketing Information Systems: Their Current Status in Fortune 1000 Companies (1985)Marketing Information Systems…Marketing information system utilization: An application of self-concept theory (1978)Marketing information system …Building the Learning Organization (1995)Market Orientation and the Learning Organization (1995)Competitive intelligence practices in hotels (2015)Competitive intelligence research: an investigation of trends in the literature (2015)Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis (2020)Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs (2021)Corporate Turnaround Strategies: A Study of Profit Decline and Recovery (1976)Corporate Diversification: Entry, Strategy, and Performance (1984)Technological change and the technology intelligence process: a case study (2004)Competitive Intelligence 2.0 (2011)Identifying Technology Commercialization Opportunities: The Importance of Integrating Product Development Knowledge (2012)Sustainable supply chains: a framework for environmental scanning practices (2014)An Operations-Research Study of Sales Response to Advertising (1957)Forecasting Sales by Exponentially Weighted Moving Averages (1960)Smoothing, Forecasting and Prediction of Discrete Time Series. 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(1966)Feature Article—Decision Analysis: An Overview (1982)Comparing Density Forecasts via Weighted Likelihood Ratio Tests (2007)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)MIS Problems and Failures: A Socio- Technical Perspective (1977)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)The Concept of Information Overload - A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines (2004) (2008)
this work references cited by second hop

References

  • 1967Management Misinformation Systems1,094 cited
  • 1968The Consensus of Subjective Probability Distributions370 cited
  • 1969A Media Planning Calculus257 cited
  • 1967The Quantification of Judgment: Some Methodological Suggestions202 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited

Cited by

  • 1994The inertial impact of culture on IT implementation209 cited
  • 2008Competitive intelligence: construct exploration, validation and equivalence135 cited
  • 1991Competitor technology intelligence in German companies96 cited
  • 2005Competitive intelligence practices of South African and Belgian exporters91 cited
  • 2010Competitive intelligence in Tunisian companies91 cited
  • 1993Implications of the competing values framework for management information systems67 cited
  • 2001Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 200063 cited
  • 1998A contingency model of marketing information56 cited
  • 2009A Framework for Enhancing Competitive Intelligence Capabilities using Decision Support System based on Web Mining Techniques56 cited
  • 2005A decision‐support system for business‐to‐business marketing

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54 cited
  • 2002Competitive intelligence practices: A South African study53 cited
  • 1985Marketing Information Systems: Their Current Status in Fortune 1000 Companies49 cited
  • 1993Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future38 cited
  • 1995Marketing information systems in the top U.S. companies: A longitudinal analysis37 cited
  • 1986Capability Criteria for Marketing Decision Support Systems33 cited
  • 1978Marketing information system utilization: An application of self-concept theory30 cited