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Early schools of marketing thought and marketplace evolution
16 references·0 citing·40 second hop
Early schools of marketing thought and marketplace evolution (2012)Early schools of marketing thought and ma…Marketing: An Introduction (2025)Marketing: An IntroductionConsumer patronage and risk perceptions in Internet shopping (2003)Consumer patronage and risk p…Cross-category effects of induced arousal and pleasure on the internet shopping experience (2002)Cross-category effects of ind…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)The Impact of Services versus…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Die zentralen Orte in Süddeutschland (1980)Die zentralen Orte in Süddeut…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Principles of Marketing (1972)Principles of MarketingPostponement, Speculation and the Structure of Distribution Channels (1965)Postponement, Speculation and…Defining and Estimating a Trading Area (1964)Defining and Estimating a Tra…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…The Division of Labor is Limited by the Extent of the Market (1951)The Division of Labor is Limi…The law of retail gravitation (1931)The law of retail gravitationRelation of Consumers' Buying Habits to Marketing Methods (1923)Relation of Consumers' Buying…Consumer perceived risk: conceptualisations and models (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services (2010)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Nature of the Firm (1937)The Division of Labor, Coordination Costs, and Knowledge (1992)The Theory of the Firm as Governance Structure: From Choice to Contract (2002)Chapter 48 Micro-foundations of urban agglomeration economies (2004)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Problems and Strategies in Services Marketing (1985)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Use and Impact of Online Travel Reviews (2008)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)Dimensions of Consumer Expertise (1987)Constructive Consumer Choice Processes (1998)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)American Economic Review (2019)Structural stability and evolution of urban systems (1997)Chapter 58 Agglomeration and economic geography (2004)A history of schools of marketing thought (2005)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Technology Infusion in Service Encounters (2000)Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents (2004)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Space‐Time and Integral Measures of Individual Accessibility: A Comparative Analysis Using a Point‐based Framework (1998)An enhanced two-step floating catchment area (E2SFCA) method for measuring spatial accessibility to primary care physicians (2009)Customer Experience Management in Retailing: An Organizing Framework (2009)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1951The Division of Labor is Limited by the Extent of the Market1,633 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 2003Consumer patronage and risk perceptions in Internet shopping1,412 cited
  • 1964Defining and Estimating a Trading Area1,286 cited
  • 1931The law of retail gravitation985 cited
  • 2025Marketing: An Introduction842 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 1980Die zentralen Orte in Süddeutschland704 cited
  • 2002Cross-category effects of induced arousal and pleasure on the internet shopping experience689 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1923Relation of Consumers' Buying Habits to Marketing Methods500 cited
  • 1965

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Postponement, Speculation and the Structure of Distribution Channels
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