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The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers

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References

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1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1

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2,227 cited

2000The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption1,833 cited

2000Customer satisfaction with services: putting perceived value into the equation1,832 cited

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