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The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers
16 references·16 citing·27 second hopsampled
The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers (2007)The role of contextual marketing offer in…What drives mobile commerce? (2004)What drives mobile commerce?Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…Extending the TAM for a World-Wide-Web context (2001)Extending the TAM for a World…The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)The Relative Importance of Pe…Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Determinants of Perceived Eas…Customer satisfaction with services: putting perceived value into the equation (2000)Customer satisfaction with se…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1 (1997)Gender Differences in the Per…Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication (1992)Perceived Usefulness, Ease of…Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Predicting User Intentions: C…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust (2021)The Use of Mobile Application…The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model (2019)The Knowledge Mapping of Mobi…Households' ICT access and bank patronage in West Africa: Empirical insights from Burkina Faso and Ghana (2018)Households' ICT access and ba…Security as an Extension to TAM Model: Consumers’ Intention to Use a Single Platform E-Payment (2017)Security as an Extension to T…Smartphones in Tourism and Hospitality Marketing: A Literature Review (2015)Smartphones in Tourism and Ho…Recommendations from Friends Anytime and Anywhere: Toward a Model of Contextual Offer and Consumption Values (2013)Recommendations from Friends …Adoption of Mobile Commerce (2013)Adoption of Mobile CommerceA Meta Analysis on Adoption of Mobile Financial Services (2011)A Meta Analysis on Adoption o…Attribute perceptions as factors explaining Mobile Internet acceptance of cellular customers in Germany – An empirical study comparing actual and potential adopters with distinct categories of access appliances (2010)Attribute perceptions as fact…An integrated model of mobile internet services usage and continuance (2010)An integrated model of mobile…A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009) (2010)A review of Mobile Commerce c…The adoption behaviour for mobile video call services (2009)The adoption behaviour for mo…Mobile marketing research: The-state-of-the-art (2009)Mobile marketing research: Th…Drivers and moderators of consumer behaviour in the multiple use of mobile phones (2009)Drivers and moderators of con…What people do with digital multimedia broadcasting? Path analysis of structural equation modelling (2008)What people do with digital m…Estimating the capacity of the Location-Based Advertising channel (2008)Estimating the capacity of th…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)A meta-analysis of the technology acceptance model (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)Self-efficacy mechanism in human agency. (1982)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding Attitudes and Predicting Social Behavior (1980)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Design science in information systems research (2004)Design Science in Information Systems Research1 (2004)Trust and TAM in Online Shopping: An Integrated Model1 (2003)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model6,658 cited
  • 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
  • 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
  • 2001Extending the TAM for a World-Wide-Web context3,801 cited
  • 1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication3,083 cited
  • 2004What drives mobile commerce?2,282 cited
  • 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1

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2,227 cited
  • 2000The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption1,833 cited
  • 2000Customer satisfaction with services: putting perceived value into the equation1,832 cited
  • Cited by

    • 2009Mobile marketing research: The-state-of-the-art282 cited
    • 2015Smartphones in Tourism and Hospitality Marketing: A Literature Review118 cited
    • 2018Households' ICT access and bank patronage in West Africa: Empirical insights from Burkina Faso and Ghana84 cited
    • 2017Security as an Extension to TAM Model: Consumers’ Intention to Use a Single Platform E-Payment62 cited
    • 2021The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust58 cited
    • 2010Attribute perceptions as factors explaining Mobile Internet acceptance of cellular customers in Germany – An empirical study comparing actual and potential adopters with distinct categories of access appliances38 cited
    • 2009The adoption behaviour for mobile video call services36 cited
    • 2019The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model35 cited
    • 2010A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)30 cited
    • 2009Drivers and moderators of consumer behaviour in the multiple use of mobile phones30 cited
    • 2013Recommendations from Friends Anytime and Anywhere: Toward a Model of Contextual Offer and Consumption Values29 cited
    • 2008Estimating the capacity of the Location-Based Advertising channel26 cited
    • 2011A Meta Analysis on Adoption of Mobile Financial Services24 cited
    • 2008What people do with digital multimedia broadcasting? Path analysis of structural equation modelling22 cited
    • 2013Adoption of Mobile Commerce21 cited
    • 2010An integrated model of mobile internet services usage and continuance21 cited