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ArticleCustomer portfolio analysis among competing retail stores

Arch George Woodside1996

Article1996

Customer portfolio analysis among competing retail stores

Arch George Woodside · Randolph J. Trappey

26 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1990Attitude Structure and Function.1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process 1978Consumer and Industrial Buying Behavior 1997Customer lifetime valuation to support marketing decision making 1989On the power and functionality of attitudes: The role of attitude accessibility.1989Consumer behavior in marketing strategy 1985Is Market Share All That It's Cracked up to Be?1971Identification of Determinant Attributes: A Comparison of Methods

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2007Customer portfolio analysis practices in different exchange contexts 2012The importance of consumer characteristics and market structure variables in driving multiple store patronage 2010Exploring place image: Formation and measurement

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Year1996

Typearticle

Published1996-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations26

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0148-2963(95)00124-7

openalex_workW2022018830

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