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Customer portfolio analysis among competing retail stores
16 references·3 citing·41 second hop
Customer portfolio analysis among competing retail stores (1996)Customer portfolio analysis among competi…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Attitude Structure and Function. (1990)Attitude Structure and Functi…The Role of Attitude Accessibility in the Attitude-to-Behavior Process (1989)The Role of Attitude Accessib…On the power and functionality of attitudes: The role of attitude accessibility. (1989)On the power and functionalit…Customer lifetime valuation to support marketing decision making (1989)Customer lifetime valuation t…Consumer behavior in marketing strategy (1989)Consumer behavior in marketin…Agendas and Consumer Choice (1986)Agendas and Consumer ChoiceIs Market Share All That It's Cracked up to Be? (1985)Is Market Share All That It's…A portfolio approach to account profitability (1984)A portfolio approach to accou…Patronage behavior and retail management (1983)Patronage behavior and retail…Customer analysis for strategy development in industrial markets (1983)Customer analysis for strateg…The Multinomial, Multiattribute Logit Choice Model (1979)The Multinomial, Multiattribu…Testing Thirteen Attitude Scales for Agreement and Brand Discrimination (1979)Testing Thirteen Attitude Sca…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…Identification of Determinant Attributes: A Comparison of Methods (1971)Identification of Determinant…Identification of Determinant Attributes: A Comparison of Methods (1971)Identification of Determinant…The importance of consumer characteristics and market structure variables in driving multiple store patronage (2012)The importance of consumer ch…Exploring place image: Formation and measurement (2010)Exploring place image: Format…Customer portfolio analysis practices in different exchange contexts (2007)Customer portfolio analysis p…The Theory of Buyer Behavior (1971)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dimensions of Consumer Expertise (1987)Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates. 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this work references cited by second hop

References

  • 1990Attitude Structure and Function.1,301 cited
  • 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process611 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1989On the power and functionality of attitudes: The role of attitude accessibility.368 cited
  • 1989Consumer behavior in marketing strategy341 cited
  • 1985Is Market Share All That It's Cracked up to Be?306 cited
  • 1971Identification of Determinant Attributes: A Comparison of Methods301 cited
  • 1983Patronage behavior and retail management207 cited
  • 1979The Multinomial, Multiattribute Logit Choice Model199 cited
  • 1989Customer lifetime valuation to support marketing decision making188 cited
  • 1983Customer analysis for strategy development in industrial markets184 cited
  • 1971Identification of Determinant Attributes: A Comparison of Methods160 cited
  • 1979Testing Thirteen Attitude Scales for Agreement and Brand Discrimination128 cited
  • 1986Agendas and Consumer Choice61 cited
  • 1984A portfolio approach to account profitability

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54 cited

Cited by

  • 2007Customer portfolio analysis practices in different exchange contexts47 cited
  • 2012The importance of consumer characteristics and market structure variables in driving multiple store patronage24 cited
  • 2010Exploring place image: Formation and measurement15 cited