Perceived Strategic Value and e-Commerce Adoption among SMEs in Slovakia

Kojo Saffu · John H. Walker · Marica Mazurek

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing ERP Systems Implementation and Impact

Abstract

This article examines the link between the determinants of a Perceived Strategic Value construct and an Adoption construct for e-commerce in Slovakian small and medium-sized enterprises. Results indicate that three factors—Organizational Support, Managerial Productivity, and Decision Aids—comprise the Perceived Strategic Value construct. For the Adoption construct, four factors—External Pressure, Ease of Use, Readiness and Compatibility, and Perceived Usefulness—were revealed. Canonical correlation analysis showed a positive link between these constructs. Theoretical, practical, and policy implications are presented. This study enhances the understanding of the Perceived Strategic Value and of the adoption of e-commerce for Slovakian small and medium-sized enterprises.

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References

1991The theory of planned behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2004The Theory of Planned Behaviour 1995Understanding the small business sector 1995A step-by-step approach to using the SAS system for factor analysis and structural equation modeling 1991Measures of Personality and Social Psychological Attitudes 1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology 1992Measures of Personality and Social Psychological Attitudes:

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