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Research designs and scientific identity in marketing journals: review and evaluation
16 references·0 citing·46 second hop
Research designs and scientific identity in marketing journals: review and evaluation (2007)Research designs and scientific identity …From the Editor: Nonresponse and Generalizability in Academic Research (2005)From the Editor: Nonresponse …The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)The Structural Influence of M…All research is interpretive! (2003)All research is interpretive!Perceptual Differences of Marketing Journals: A Worldwide Perspective (2002)Perceptual Differences of Mar…On site (2001)On siteSERVING CONSTITUENCIES IN BUSINESS SCHOOLS: M.B.A. PROGRAM VERSUS RESEARCH PERFORMANCE. (2000)SERVING CONSTITUENCIES IN BUS…Ranking the International Business Journals (2000)Ranking the International Bus…A Theoretical and Empirical Analysis of Journal Rankings: The Case of Formal Lists (2000)A Theoretical and Empirical A…Assessing the Quality Ranking of theJournal of Advertising, 1986–1997 (1999)Assessing the Quality Ranking…The Craft of Research (1997)The Craft of ResearchFaculty Perceptions of Marketing Journals (1997)Faculty Perceptions of Market…PUBLICATION IN LEADING MANAGEMENT JOURNALS AS A MEASURE OF INSTITUTIONAL RESEARCH PRODUCTIVITY. 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 2003The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time505 cited
  • 1997The Craft of Research460 cited
  • 2003All research is interpretive!332 cited
  • 1997Faculty Perceptions of Marketing Journals289 cited
  • 2000SERVING CONSTITUENCIES IN BUSINESS SCHOOLS: M.B.A. PROGRAM VERSUS RESEARCH PERFORMANCE.285 cited
  • 2000Ranking the International Business Journals278 cited
  • 1973What Economists Think of Their Journals244 cited
  • 2005From the Editor: Nonresponse and Generalizability in Academic Research226 cited
  • 2001On site188 cited
  • 2002Perceptual Differences of Marketing Journals: A Worldwide Perspective172 cited
  • 2000A Theoretical and Empirical Analysis of Journal Rankings: The Case of Formal Lists157 cited
  • 1988PUBLICATION IN LEADING MANAGEMENT JOURNALS AS A MEASURE OF INSTITUTIONAL RESEARCH PRODUCTIVITY.146 cited
  • 1987Marketing Journal Hierarchies: Faculty Perceptions, 1986-87127 cited

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  • 1999Assessing the Quality Ranking of theJournal of Advertising, 1986–1997126 cited
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