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The outcome set of relationship marketing in consumer markets · Study

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ArticleThe outcome set of relationship marketing in consumer markets

Thomas W. Gruen1995

Article1995

The outcome set of relationship marketing in consumer markets

Thomas W. Gruen

324 citations·0/0 files stored·International Business Review

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1994The Commitment-Trust Theory of Relationship Marketing 1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1987Developing Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1959The Social Psychology of Groups 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 1988Organizational Citizenship Behavior: The Good Soldier Syndrome.1990Zero defections: quality comes to services.

Cited by

2003Strengthening outcomes of retailer–consumer relationships 2000Relationship marketing in consumer markets – Rhetoric or reality?2009Investigating mediators between corporate reputation and customer citizenship behaviors 1999The loyalty ripple effect 2013The Impact of Other Customers on Customer Citizenship Behavior 1997“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research

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Details

Year1995

Typearticle

Published1995-01-01

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations324

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0969-5931(95)00026-7

openalex_workW2023947437

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2003Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior

2006What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.