Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The outcome set of relationship marketing in consumer markets

16 references·16 citing·36 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,669 cited
1987Developing Buyer-Seller Relationships9,139 cited
1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
1959The Social Psychology of Groups5,898 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
1988Organizational Citizenship Behavior: The Good Soldier Syndrome.5,591 cited
1990Zero defections: quality comes to services.5,373 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
1980Markets, Bureaucracies, and Clans4,735 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1960Notes on the Concept of Commitment3,959 cited
1983Organizational citizenship behavior: Its nature and antecedents.3,829 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1993Factors Affecting Trust in Market Research Relationships

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

3,649 cited

1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited

Cited by

2003Strengthening outcomes of retailer–consumer relationships317 cited
2000Relationship marketing in consumer markets – Rhetoric or reality?302 cited
2009Investigating mediators between corporate reputation and customer citizenship behaviors285 cited
1999The loyalty ripple effect273 cited
2013The Impact of Other Customers on Customer Citizenship Behavior227 cited
1997“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research218 cited
2003Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior215 cited
2006What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.202 cited
2010Managing rewards to enhance relational worth199 cited
2006Customer satisfaction and loyalty in a digital environment: an empirical test190 cited
2019A review of customer citizenship behaviors in the service context186 cited
2011Travelers’ social identification and membership behaviors in online travel community184 cited
2006WHAT KEEPS THE E-BANKING CUSTOMER LOYAL? A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON E-LOYALTY IN THE FINANCIAL SERVICE INDUSTRY174 cited
2001Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?162 cited
2003Relationship Marketing161 cited
2012Building customer loyalty in online retailing: The role of relationship quality153 cited