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ArticleManaging rewards to enhance relational worth

Joanna Phillips Melancon2010

Article2010

Managing rewards to enhance relational worth

Joanna Phillips Melancon · Charles H. Noble

199 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1985Intrinsic Motivation and Self-Determination in Human Behavior 1994The Commitment-Trust Theory of Relationship Marketing 1979A Paradigm for Developing Better Measures of Marketing Constructs 1988Intrinsic Motivation and Self-Determination in Human Behavior 1987The Economic Institutions of Capitalism

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2013Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents 2020An emerging theory of loyalty program dynamics 2019Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing 2013Developing Affective Brand Commitment through Social Media 2015Effects of loyalty program rewards on store loyalty

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Year2010

Typearticle

Published2010-06-22

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations199

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/s11747-010-0206-5

openalex_workW2017203407

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2014

A longitudinal examination of customer commitment and loyalty

2020Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

2015Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions