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Exploring consumer response to negative publicity · Study

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ArticleExploring consumer response to negative publicity

Daniel L. Sherrell1985

Article1985

Exploring consumer response to negative publicity

Daniel L. Sherrell · R. Eric Reidenbach · Ellen Moore · Jay Wagle · Thaddeus H. Spratlin

22 citations·0/0 files stored·Public Relations Review

No readable copy stored yet — this record is metadata only.

Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

2025Advances in Consumer Research 1974The harassed decision maker: Time pressures, distractions, and the use of evidence.1982An Attribution Explanation of the Disproportionate Influence of Unfavorable Information 1970Fear: The Potential of an Appeal Neglected by Marketing 1980Further Information on Consumer Perceptions of Product Recalls 1980The Effects of Unfavorable Product Rating Information 1983An anniversary review and critique: The tylenol crisis

Cited by

1996Organizational response to public relations: An empirical study of firms in Singapore

Details

Year1985

Typearticle

Published1985-03-01

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations22

Files0 public / 0

ShelfPublic Relations and Crisis Communication

Identifiers

doi10.1016/s0363-8111(85)80057-6

openalex_workW2024927265

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