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ArticleAn integrative marketing channel performance measurement framework

Michael John Valos2006

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Articlebronze2006

An integrative marketing channel performance measurement framework

Michael John Valos · Andrea Vocino

21 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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References

1992The balanced scorecard : measures that drive performance 1978Organizational Strategy, Structure, and Process 1993Market Orientation: Antecedents and Consequences 1992The balanced scorecard--measures that drive performance.1996Using the balanced scorecard as a strategic management system 1995Market Orientation and the Learning Organization 1995Performance measurement system design 1996Linking the Balanced Scorecard to Strategy

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Year2006

Typearticle

Published2006-10-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.dbm.3250037

openalex_workW2025445697

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