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Marketingerfolg richtig messen: Optimale Kennzahlensysteme · Study

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ArticleMarketingerfolg richtig messen: Optimale Kennzahlensysteme

Sascha Raithel2008

Article2008

Marketingerfolg richtig messen: Optimale Kennzahlensysteme

Sascha Raithel · Sebastian Scharf · Manfred Schwaiger

5 citations·0/0 files stored·Marketing Review St Gallen

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Marketing and Advertising Strategies Financial Reporting and Valuation Research Corporate Governance and Management

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References

2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1975Management. Tasks, Responsibilities, Practices.2004Customer Satisfaction and Shareholder Value 2004Measuring Marketing Productivity: Current Knowledge and Future Directions 2004Valuing Customers 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior

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2007Marketing Performance Measurement Ability and Firm Performance

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Year2008

Typearticle

Published2008-02-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations5

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11621-008-0018-x

openalex_workW2055075944

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