SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketingerfolg richtig messen: Optimale Kennzahlensysteme
16 references·0 citing·42 second hop
Marketingerfolg richtig messen: Optimale Kennzahlensysteme (2008)Marketingerfolg richtig messen: Optimale …Marketing Performance Measurement Ability and Firm Performance (2007)Marketing Performance Measure…The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)The Performance Implications …Customer Satisfaction, Cash Flow, and Shareholder Value (2005)Customer Satisfaction, Cash F…Valuing Customers (2004)Valuing CustomersMeasuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Customer Satisfaction and Shareholder Value (2004)Customer Satisfaction and Sha…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (2003)A Configuration Theory Assess…Marketing productivity: issues and analysis (2002)Marketing productivity: issue…Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives (2002)Marketing productivity, marke…Value-based marketing (2000)Value-based marketingSelf-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Self-determination theory and…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context (1996)Brand familiarity and confide…Managing your corporate images (1986)Managing your corporate imagesManagement. Tasks, Responsibilities, Practices. (1975)Management. Tasks, Responsibi…Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Zero defections: quality comes to services. (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Earnings, Book Values, and Dividends in Equity Valuation* (1995)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment (2003)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Entrepreneurial Orientation, Learning Orientation, and Firm Performance (2008)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Understanding Customer Experience Throughout the Customer Journey (2016)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)A New Product Growth for Model Consumer Durables (1969)Principles of Corporate Finance. (1981)A strategic framework for artificial intelligence in marketing (2020)Society and the Adolescent Self-Image (1965)Intrinsic Motivation and Self-Determination in Human Behavior (1985)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Positive psychology: An introduction. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The Modern Corporation: Origins, Evolution, Attributes. (1981)Strategy and Structure: (1986)TOP MANAGEMENT TEAM DEMOGRAPHY AND CORPORATE STRATEGIC CHANGE. (1992)
this work references cited by second hop

References

  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.54,579 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1975Management. Tasks, Responsibilities, Practices.2,132 cited
  • 2004Customer Satisfaction and Shareholder Value1,337 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,126 cited
  • 2004Valuing Customers890 cited
  • 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior883 cited
  • 2005Customer Satisfaction, Cash Flow, and Shareholder Value749 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
  • 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context641 cited
  • 1986Managing your corporate images546 cited
  • 2007Marketing Performance Measurement Ability and Firm Performance515 cited
  • 2000Value-based marketing374 cited
  • 2002

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
289 cited
  • 2002Marketing productivity: issues and analysis285 cited
  • Cited by

    No citing works inside the corpus for this window.