Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing as Cooking: The Return of the Sophists

1 references·10 citing·50 second hop

FromToDepth

this work references cited by second hop

References

1997Making Sense of Management: A Critical Introduction682 cited

Cited by

2018Advertising at the threshold: Paratextual promotion in the era of media convergence45 cited
2011Scientific marketing management and the emergence of the ethical marketing concept43 cited
2016Dark network tensions and illicit forbearance: Exploring paradox and instability in illegal cartels36 cited
2010Reading ‘the marketing revolution’ through the prism of the FBI27 cited
2019Logos, ethos, pathos and the marketing of higher education22 cited
2018Marketing (as) rhetoric: an introduction21 cited
2018Critical historical research method and marketing scholarship20 cited
2018Marketing (as) Rhetoric: paradigms, provocations, and perspectives20 cited
2018Marketing, Rhetoric, and Control13 cited
2018‘Murketing’ and the rhetoric of the new sincerity9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work