References

• 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
• 1992Basics of Qualitative Research17,850 cited
• 1996The Art of Case Study Research15,826 cited
• 1990Grounded theory research: Procedures, canons, and evaluative criteria11,129 cited
• 2008InterViews learning the craft of qualitative research interviewing6,725 cited
• 1967Mind, Self, and Society4,898 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2007Analyzing Qualitative Data4,295 cited
• 2001Strategy and the Internet.3,761 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 1988Symbolic Interactionism: Perspective and Method2,813 cited
• 2007Consumer Culture and Postmodernism2,066 cited
• 1997Image repair discourse and crisis communication1,401 cited
• 2008Qualitative Methods in Business Research1,354 cited
• 1993Case Study Methods1,303 cited