TRUST ACROSS BORDERS: BUYER-SUPPLIER TRUST IN GLOBAL B2B E-COMMERCE.

Tat Koon Koh · Mark Fichman · Robert E. Kraut

13 citations0/0 files storedAcademy of Management Proceedings

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E-commerce and Technology Innovations Customer Service Quality and Loyalty Technology Adoption and User Behaviour

Abstract

The article examines effects of globalization on business-to-business (B2B) electronic commerce, focusing on the element of trust between buyer and supplier. Such trust is a vital element of electronic commerce due to the information asymmetry which exists between the two parties, in which the buyers lack complete information about suppliers. Means by which suppliers can close this information gap are discussed. The differences between indices and signals suppliers give buyers are examined. The importance of the suppliers' country of origin as an indication of its trustworthiness is discussed.

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References

2001Econometric Analysis of Cross Section and Panel Data 1994The Commitment-Trust Theory of Relationship Marketing 1986Self-Reports in Organizational Research: Problems and Prospects 1973Job Market Signaling 1995An Integrative Model Of Organizational Trust 1989Agency Theory: An Assessment and Review 1996Trust: The Social Virtues and the Creation of Prosperity 2007Mail and internet surveys : the tailored design method

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2014Multihoming Users’ Preferences for Two-Sided Exchange Networks1 2017Online shopping behavior of Chinese and Japanese consumers 2012B2B E-Commerce, Online Auction, Supply Chain Management, and E-Collaboration

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