Goal utility, task satisfaction, and the self-appraisal hypothesis of Type A behavior.

Abstract

Strube's (1987) self-appraisal model of Type A behavior suggests that externally mediated performance goals that are useful for assessing task-related competencies will possess greater utility and be more satisfying to Type A persons than to Type B persons. In contrast, because Type Bs may have an aversion to competency verifications, they should be more satisfied than Type As when goals are uninformative about task-related competencies. The 102 undergraduate Ss performed either a word puzzle or proofreading task under 1 of 4 goal conditions that varied in terms of the goal's instrumentality for assessing competencies and for obtaining a financial incentive. Results are generally consistent with this prediction, thereby providing verification for one of the more basic propositions derived from the self-appraisal model.

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