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ArticleThe dual role of informational social influence: Implications for marketing management

Dennis L. Rosen1987

Article1987

The dual role of informational social influence: Implications for marketing management

Dennis L. Rosen · Richard W. Olshavsky

55 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1961The Economics of Information 1955A study of normative and informational social influences upon individual judgment.1978Conjoint Analysis in Consumer Research: Issues and Outlook 1971The Theory of Buyer Behavior 1979An Information Processing Theory of Consumer Choice 1976Task complexity and contingent processing in decision making: An information search and protocol analysis

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Year1987

Typearticle

Published1987-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations55

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/0148-2963(84)90044-4

openalex_workW2027420741

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