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ArticleHow do advertising expenditures influence hotels’ performance?

Chiang-Ming Chen2012

Article2012

How do advertising expenditures influence hotels’ performance?

Chiang-Ming Chen · Yu-Chen Lin

24 citations·0/0 files stored·International Journal of Hospitality Management

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Marketing and Advertising Strategies Diverse Aspects of Tourism Research Consumer Market Behavior and Pricing

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References

1970Information and Consumer Behavior 1974Advertising as Information 2010De gustibus non est disputandum 2016Entrepreneurship, Social Mobility, and Income Redistribution in South India 19962. De Gustibus Non Est Disputandum 2005The economic analysis of advertising 1964Advertising and Competition 1972The Effect of Advertising on the Price of Eyeglasses

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2017Advertising spending, firm performance, and the moderating impact of CSR 2016Determinants of tourism hotel market efficiency 2013Advertising, Price and Hotel Service Quality: A Signalling Perspective 2019The influence of foreign institutional investors, institutional directors, and the share pledge ratio of directors on financial performance of tourism firms 2022The effect of movie and television placements 2020The Relative Effect of Growth of Economy, Industry Expansion, and Firm-Specific Factors on Corporate Hotel Performance in Sri Lanka

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Year2012

Typearticle

Published2012-09-19

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijhm.2012.08.007

openalex_workW2027790413

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2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

2015Cyclical effects of advertising on hotel sales, risk and return