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Brand and category design consistency in brand extensions
16 references·7 citing·32 second hop
Brand and category design consistency in brand extensions (2013)Brand and category design consistency in …A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Attractive Faces Are Only Average (1990)Attractive Faces Are Only Ave…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Categorization of Natural Objects (1981)Categorization of Natural Obj…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Cognition and reality (1976)Cognition and realityBasic objects in natural categories (1976)Basic objects in natural cate…On the genesis of abstract ideas. (1968)On the genesis of abstract id…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads (2022)What is the glamor of black‐a…User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products (2021)User design as a double-edged…Get Vaccinated for Loved Ones: Effects of Self-Other Appeal and Message Framing in Promoting HPV Vaccination among Heterosexual Young Men (2021)Get Vaccinated for Loved Ones…Can brands deviate from their brand aesthetic? Brand luxury status as a moderator (2019)Can brands deviate from their…Decoding the effects of a product’s cast shadow in brand advertising (2018)Decoding the effects of a pro…Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services (2015)Consumer evaluation of brand …Brand extension evaluation: real world and virtual world (2014)Brand extension evaluation: r…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The origins of intelligence in children. (1952)Thought and language (1962)Fuzzy sets (1965)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Social Psychology of Intergroup Relations (1982)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Gender schema theory: A cognitive account of sex typing. (1981)Accommodation of a scientific conception: Toward a theory of conceptual change (1982)A Dynamic Theory of Organizational Knowledge Creation (1994)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

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  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1976Basic objects in natural categories5,645 cited
  • 1995Building Strong Brands4,432 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 1976Cognition and reality2,615 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1968On the genesis of abstract ideas.1,984 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1990Attractive Faces Are Only Average1,319 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited

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Cited by

  • 2022What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads20 cited
  • 2021Get Vaccinated for Loved Ones: Effects of Self-Other Appeal and Message Framing in Promoting HPV Vaccination among Heterosexual Young Men20 cited
  • 2019Can brands deviate from their brand aesthetic? Brand luxury status as a moderator19 cited
  • 2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services15 cited
  • 2018Decoding the effects of a product’s cast shadow in brand advertising15 cited
  • 2021User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products14 cited
  • 2014Brand extension evaluation: real world and virtual world14 cited