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Share price reactions to advertising announcements and broadcast of media events
16 references·0 citing·42 second hop
Share price reactions to advertising announcements and broadcast of media events (2008)Share price reactions to advertising anno…The Impact of E-Commerce Announcements on the Market Value of Firms (2001)The Impact of E-Commerce Anno…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Generalizing What Is Known About Temporal Aggregation and Advertising Carryover (1995)Generalizing What Is Known Ab…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…The Effect of Voluntary Sell-Off Announcements on Shareholder Wealth (1985)The Effect of Voluntary Sell-…Corporate capital expenditure decisions and the market value of the firm (1985)Corporate capital expenditure…Amortization Policy for Advertising and Research and Development Expenditures (1985)Amortization Policy for Adver…Advertising as a Signal (1984)Advertising as a SignalAdvertising as Information (1974)Advertising as InformationCutthroat Competition and the Long Purse (1966)Cutthroat Competition and the…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)The Modern Corporation and Private Property (1933)Corporate financing and investment decisions when firms have information that investors do not have (1984)Event-study methodology under conditions of event-induced variance (1991)The Theory of the Growth of the Firm (1995)Management control systems design within its organizational context: findings from contingency-based research and directions for the future (2003)The effect of supply chain glitches on shareholder wealth (2003)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Dividend Policy, Growth, and the Valuation of Shares (1961)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Tobin's $q$ Ratio and Industrial Organization (1981)Brand Values and Capital Market Valuation (1998)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)Too Little or Too Much? Untangling the Relationship Between Corporate Philanthropy and Firm Financial Performance (2007)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Ambidexterity under scrutiny: Exploration and exploitation via internal organization, alliances, and acquisitions (2013)Social Networks, Personalized Advertising, and Privacy Controls (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)Forecasting and operational research: a review (2008)Product Innovations, Advertising, and Stock Returns (2008)Product Innovations, Advertising, and Stock Returns (2009)
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References

  • 1974Advertising as Information3,430 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1985Corporate capital expenditure decisions and the market value of the firm861 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1984Advertising as a Signal614 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited
  • 1985Amortization Policy for Advertising and Research and Development Expenditures509 cited
  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 2001The Impact of E-Commerce Announcements on the Market Value of Firms376 cited
  • 1966Cutthroat Competition and the Long Purse329 cited
  • 1985The Effect of Voluntary Sell-Off Announcements on Shareholder Wealth321 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice263 cited

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1995
Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
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