Diversity Issues and Public Relations

Linda Childers Hon · Brigitta R. Brunner

95 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Gender Diversity and Inequality Organizational Strategy and Culture

Abstract

Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no commitment to those with a fully integrated diversity strategy. Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations. We discuss the findings in relation to diversity integration and propose that a final stage not mentioned by participants--diversity as social responsibility--may represent the juncture where public relations and diversity are linked most meaningfully.

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1985Naturalistic inquiry 1996Sensemaking in Organizations 1979The Social Psychology of Organizations.2017Ethnographic Interview 1994Qualitative Communication Research Methods 1988The Long Interview 1987THE PEOPLE MAKE THE PLACE 1987How to use qualitative methods in evaluation

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