Seller Reputation: Individual, Collective, and Institutional Factors

Stefano Castriota · Marco Delmastro

20 citations0/0 files storedJournal of Wine Economics

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Wine Industry and Tourism Merger and Competition Analysis Corporate Identity and Reputation

Abstract

Abstract In this paper, we study firm reputation by investigating the interaction between individual reputations of Italian wineries and a large set of (possible) determinants. With respect to winery reputation, we find a positive effect for firm age and size and producer's intrinsic motivations and a negative effect for outsourcing, while horizontal differentiation, ownership status, and hiring well-known consultants play no role. Further, collective reputation and institutional regulation exert a significantly positive effect on individual reputation. (JEL Classification: L14, L15)

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1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1981The Role of Market Forces in Assuring Contractual Performance 1983Rules, discretion and reputation in a model of monetary policy 2004The Role of Social Capital in Financial Development 2002Corporate reputation and sustained superior financial performance

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