Factors affecting the adoption of technological innovation by individual employees: An Australian study

Abstract

This paper investigates the determinants of the adoption of technological innovation by individual employees within an organizational context in Australia. In order for an organization to be successful in bringing innovation to the workplace, an understanding of potential adopters and the factors influencing their adoption decision is important. The study uses the theory of reasoned action (TRA) and the technology acceptance model (TAM) as a basis of the theoretical framework. Survey questionnaires were used to collect data from an Australian organization. The findings indicate that perceived usefulness and managerial support are the two dominant variables in explaining adoption. The results show that individual adoption of innovation is also influenced by two social factors – peers and social network. The results also indicate that individual adoption of innovation is influenced by demographic factors. The research model provides a valuable alternative and comprehensive theoretical basis for improving our understanding of individual users’ acceptance of innovation. The study contributes to knowledge and has practical implications for organizations concerned with adoption of technological innovation.

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