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Bundling decisions in supply chains

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References

1976Commodity Bundling and the Burden of Monopoly1,544 cited
2004Supplier integration into new product development: coordinating product, process and supply chain design1,181 cited
1983Managing Channel Profits1,117 cited
1999Bundling Information Goods: Pricing, Profits, and Efficiency1,107 cited
1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values814 cited
2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing788 cited
1984Gaussian Demand and Commodity Bundling637 cited
2000Bundling and Competition on the Internet546 cited
2004Bundling as an Entry Barrier534 cited
2006A Note on Probability Distributions with Increasing Generalized Failure Rates350 cited
1990Optimal Bundle Pricing342 cited
2001Transaction Decoupling: How Price Bundling Affects the Decision to Consume302 cited
2003Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*302 cited
1995A Graphical Analysis of Bundling236 cited
2007The Price of Anarchy in Supply Chains: Quantifying the Efficiency of Price-Only Contracts204 cited

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1999The effects of price bundling on consumer evaluations of product offerings201 cited

Cited by

2023The interplay between marketplace channel addition and pricing strategy in an e-commerce supply chain36 cited
2016Bundling of Vertically Differentiated Products in a Supply Chain*34 cited
2020Optimal bundling in a distribution channel in the presence of substitutability and complementarity32 cited
2023Online retailer bundling strategy in a dual-channel supply chain30 cited
2016Optimal pricing and composition of multiple bundles: A two-step approach27 cited
2020Managing Customer Search via Bundling25 cited
2020Bundling decisions in a two-product duopoly – Lead or follow?24 cited
2022Manufacturer- versus retailer-initiated bundling: Implications for the supply chain23 cited
2019Retailer-driven bundling when valuation discount exists23 cited
2019Pricing decisions in a multiechelon supply chain under a bundling strategy20 cited
2017Optimal bundling and pricing decisions for complementary products in a two-layer supply chain18 cited