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Minimization of communication expenditure for seasonal products
9 references·0 citing·24 second hop
Minimization of communication expenditure for seasonal products (2002)Minimization of communication expenditure…Advertising and congestion management policies for a museum temporary exhibition (2001)Advertising and congestion ma…Advertising and congestion management for a museum temporary exhibition (2001)Advertising and congestion ma…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Performing Arts: The Economic Dilemma (1967)The Production and Consumption of the Arts: A View of Cultural Economics (1994)The Life Cycle of Temporary Cultural Exhibitions: An Empirical Exploration (2006)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Micro-Economic Foundations of Employment and Inflation Theory. (1972)An Empirical Model of Advertising Dynamics (2003)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Defining the Business: The Starting Point of Strategic Planning (1980)Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation (1996)The Effect of Banner Advertising on Internet Purchasing (2006)Sustainability and business-to-business marketing: A framework and implications (2009)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Building Models for Marketing Decisions (2000)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.575 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 2001Advertising and congestion management for a museum temporary exhibition3 cited
  • 2001Advertising and congestion management policies for a museum temporary exhibition2 cited

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