SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Quantitative Approach to Magazine Advertisement Format Selection
2 references·9 citing·43 second hop
A Quantitative Approach to Magazine Advertisement Format Selection (1968)A Quantitative Approach to Magazine Adver…Measuring advertising effectiveness. (1963)Measuring advertising effecti…A multiple factor analysis of advertising readership. (1952)A multiple factor analysis of…The Consumption of Advertising in the Digital Age: Attention and Ad Content (2023)The Consumption of Advertisin…The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising (2012)The moderating influence of b…Does rhetoric impact advertising effectiveness with liking controlled? (2012)Does rhetoric impact advertis…An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies (2010)An empirical comparison of on…Effets du cadrage et de la présence d'une image dans les messages de prévention sur l'intention comportementale en faveur du respect des limitations de vitesse (2007)Effets du cadrage et de la pr…The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements (1991)The relationship between adve…Copy length and industrial advertising readership (1986)Copy length and industrial ad…The effects of television advertising execution on recall, comprehension, and persuasion (1985)The effects of television adv…Advertisement Size and the Relationship between Product Usage and Advertising Exposure (1972)Advertisement Size and the Re…AN ANALYTIC METHOD FOR ROTATION TO ORTHOGONAL SIMPLE STRUCTURE (1953)Model of Consumer Reaction to Product Characteristics (1977)Multiple Factor Analysis (2007)Split-Second Recognition: What Makes Outdoor Advertising Work? (2009)Form versus Content in Predicting Starch Scores (1980)The Effectiveness of Industrial Print Advertisements across Product Categories (1980)How advertising message strategies are set (1989)Tangible versus intangible copy in industrial print advertising (1994)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)Information and Consumer Behavior (1970)Advertising as Information (1974)The Role of Market Forces in Assuring Contractual Performance (1981)The Effect of an Audio Stimulus (1999)Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies (2011)The differential effects of position, ad and reader characteristics on readers’ processing of newspaper ads (2013)Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Designing Research for Application (1981)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia (2017)The impact of equal employment opportunity statements in job advertisements on applicants' perceptions of organisations (2002)Reading Between the Lines (2004)Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction (2012)Dimensions of job advertisement as signals for achieving job seeker’s application intention (2018)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Social cognition, 2nd ed. (1991)Constructive Consumer Choice Processes (1998)Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies (2015)Marketing (as) Rhetoric: paradigms, provocations, and perspectives (2018)Making Ads Stick: Role of Metaphors in Improving Advertising Memory (2022)The Effects of Mass Communication (1961)The Effects of Mass Communication (1962)Selective Exposure to Information: A Critical Review (1967)The Yellow Pages as An Advertising Tool for Small Businesses (1986)Checking the Pulse of Print Media (2011)The power of beliefs: how diversity advertising builds audience connectedness (2024)Price and Advertising Signals of Product Quality (1986)How Advertising Works: What Do We Really Know? (1999)Implications of rational inattention (2003)Assessing Response to Industrial Marketing Strategy (1978)Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Recognition versus Recall as Measures of Television Commercial Forgetting (1988)
this work references cited by second hop

References

  • 1963Measuring advertising effectiveness.169 cited
  • 1952A multiple factor analysis of advertising readership.67 cited

Cited by

  • 1991The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements48 cited
  • 2012Does rhetoric impact advertising effectiveness with liking controlled?38 cited
  • 1985The effects of television advertising execution on recall, comprehension, and persuasion31 cited
  • 1986Copy length and industrial advertising readership28 cited
  • 2023The Consumption of Advertising in the Digital Age: Attention and Ad Content25 cited
  • 1972Advertisement Size and the Relationship between Product Usage and Advertising Exposure24 cited
  • 2012The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising20 cited
  • 2010An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies11 cited
  • 2007Effets du cadrage et de la présence d'une image dans les messages de prévention sur l'intention comportementale en faveur du respect des limitations de vitesse6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work