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Sourcing or selling: the Value Flame at the Base of the Pyramid
16 references·7 citing·40 second hop
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References

  • 2001Varieties of Capitalism8,743 cited
  • 2003Varieties of Capitalism: The Institutional Foundations of Comparative Advantage7,510 cited
  • 1991The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change4,953 cited
  • 1994Toward a Theory of International New ventures3,983 cited
  • 2000STRATEGY IN EMERGING ECONOMIES.3,835 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2004Innovation, organizational capabilities, and the born-global firm3,019 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2004Blue ocean strategy.1,265 cited
  • 1996Globalization in question: the international economy and the possibilities of governance1,243 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2007Advancing the ‘Base of the Pyramid’ Debate111 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid106 cited

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2009
Marketing to the bottom of the pyramid: opportunities in emerging markets
13 cited

Cited by

  • 2011Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation53 cited
  • 2012The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market7 cited
  • 2019Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review6 cited
  • 2021A CONFIGURATIONAL PERSPECTIVE ON BoP INNOVATION CAPABILITY6 cited
  • 2011Marketing dla rynków o najniższych dochodach - część I : potencjał i innowacyjność rynków o niskich dochodach0 cited
  • 2020The Bottom of the Pyramid Concept0 cited
  • 2012The prevalence of cost-focused innovation in the development of products for low income markets0 cited